Kenya Export Promotion and Branding Agency KEPROBA - 2024 |
|
|---|---|
|
State Department |
|
|
Programme |
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|
Sub Programme |
|
|
Allocation: |
KES 346,432,176.00 (R) |
Key Performance Indicators
Key Output |
KPI |
Target Yr (2024) |
Target Yr (2025) |
Target Yr (2026) |
|---|---|---|---|---|
|
Export promotion services |
No of New Export product lines developed |
10 |
10 |
10 |
|
Export promotion services |
No of Enterprises trained on exporting |
150 |
170 |
170 |
|
Export promotion services |
No of Exporters facilitated to export for the first time |
10 |
10 |
10 |
|
Export promotion services |
Percentage Increase in export of value added products (Tea) |
50 |
50 |
50 |
|
Export promotion services |
No of Trade Promotion events facilitated(AGOA,AfCFTA, EU and GCC markets) |
9 |
9 |
9 |
|
Export promotion services |
No of market research conducted |
3 |
3 |
3 |
|
Export promotion services |
Percentage of Kenya's share in the existing markets(market deepening) |
10.7 |
10.7 |
10.7 |
|
Export promotion services |
No of new markets accesses for diversification |
1 |
1 |
1 |
|
Brand Kenya services |
No of business transactions undertaken through the exporters portal and other E- Platforms |
100 |
100 |
100 |
|
Brand Kenya services |
No of Kenya's export products branded with the 'Made in Kenya' mark of identity |
800 |
800 |
800 |
|
Brand Kenya services |
Nation Brand Policy developed |
1 |
1 |
1 |
|
Brand Kenya services |
Brand Master plan developed |
4 |
8 |
8 |
|
Brand Kenya services |
No of global marketing and communication campaigns undertaken for the Priority Value Chain products |
30 |
30 |
30 |
|
Brand Kenya services |
No of MDAs adopting the Public Service Branding Guidelines |
75 |
80 |
80 |
Previous Year Allocations
Num |
Year |
Recurrent |
Development |
Total |
|---|---|---|---|---|
|
1 |
KES 566,600,000.00 |
KES 0.00 |
KES 566,600,000.00 |
|
|
2 |
KES 566,600,000.00 |
KES 0.00 |
KES 566,600,000.00 |
|
|
3 |
KES 566,600,000.00 |
KES 0.00 |
KES 566,600,000.00 |
|
|
4 |
KES 346,432,176.00 |
KES 0.00 |
KES 346,432,176.00 |