Open Budget Kenya

 

Kenya Tourism Board - 2024

State Department

State Department for Tourism

Programme

Tourism Promotion and Marketing

Sub Programme

Destination Marketing

Allocation:

KES 292,055,000.00 (R)

Key Performance Indicators

Key Output

KPI

Target Yr (2024)

Target Yr (2025)

Target Yr (2026)

Tourism services

No. of international tourist arrivals (million).

2.5

4.22

4.22

Tourism services

Amount of tourism earnings (Kshs. billions)

450

759.6

759.6

Tourism services

No. of bed-nights (millions)

5.99

6.95

6.95

Tourism services

Brand awareness index (%).

91

93

93

Tourism services

Kenya's tourism percentage market share in Africa.

3

6

6

Previous Year Allocations

Num

Year

Recurrent

Development

Total

1

2021

KES 310,190,000.00

KES 0.00

KES 310,190,000.00

2

2022

KES 482,990,000.00

KES 0.00

KES 482,990,000.00

3

2023

KES 429,650,000.00

KES 0.00

KES 429,650,000.00

4

2024

KES 292,055,000.00

KES 0.00

KES 292,055,000.00

Budgets