Kenya Tourism Board - 2025 |
|
|---|---|
|
State Department |
|
|
Programme |
|
|
Sub Programme |
|
|
Allocation: |
KES 402,888,000.00 (R) |
Key Performance Indicators
Key Output |
KPI |
Target Yr (2025) |
Target Yr (2026) |
Target Yr (2027) |
|---|---|---|---|---|
|
Tourism Marketing Services |
No. of international tourist arrivals(Million) |
3.25 |
5.5 |
5.5 |
|
Tourism Marketing Services |
Amount of tourism earnings (KSh. Billions) |
585 |
988.2 |
988.2 |
|
Tourism Marketing Services |
No. of bed nights (Millions) |
6.47 |
7.43 |
7.43 |
|
Tourism Marketing Services |
Brand awareness Index (%) |
82 |
84 |
84 |
|
Tourism Marketing Services |
No. of partnership established in the source markets. |
5 |
5 |
5 |
User Uploads
Previous Year Allocations
Num |
Year |
Recurrent |
Development |
Total |
|---|---|---|---|---|
|
1 |
KES 402,888,000.00 |
KES 0.00 |
KES 402,888,000.00 |
|
|
2 |
KES 292,055,000.00 |
KES 0.00 |
KES 292,055,000.00 |
|
|
3 |
KES 429,650,000.00 |
KES 0.00 |
KES 429,650,000.00 |
|
|
4 |
KES 482,990,000.00 |
KES 0.00 |
KES 482,990,000.00 |
|
|
5 |
KES 310,190,000.00 |
KES 0.00 |
KES 310,190,000.00 |
No. of regulated tourism enterprises audited: 9500
KES 390,000,000.00
(2025)
No. of tourism research studies conducted: 3
KES 16,848,000.00
(2025)
No. of training forums held on safety and security to tourism stakeholders including the beach operators: 3
KES 5,900,000,000.00
(2025)