Kenya Export Promotion and Branding Agency KEPROBA - 2024 |
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|---|---|
|
State Department |
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|
Programme |
|
|
Sub Programme |
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|
Allocation: |
KES 346,432,176.00 (R) |
Key Performance Indicators (Targets)
Key Output |
KPI |
Target Yr (2024) |
Target Yr (2025) |
Target Yr (2026) |
|---|---|---|---|---|
Export promotion services |
No of New Export product lines developed |
10 |
10 |
10 |
Export promotion services |
No of Enterprises trained on exporting |
150 |
160 |
170 |
Export promotion services |
No of Exporters facilitated to export for the first time |
10 |
10 |
10 |
Export promotion services |
Percentage Increase in export of value added products (Tea) |
50 |
50 |
50 |
Export promotion services |
No of Trade Promotion events facilitated(AGOA,AfCFTA, EU and GCC markets) |
9 |
9 |
9 |
Export promotion services |
No of market research conducted |
3 |
3 |
3 |
Export promotion services |
Percentage of Kenya's share in the existing markets(market deepening) |
10.7 |
10.7 |
10.7 |
Export promotion services |
No of new markets accesses for diversification |
1 |
1 |
1 |
Brand Kenya services |
No of business transactions undertaken through the exporters portal and other E- Platforms |
100 |
100 |
100 |
Brand Kenya services |
No of Kenya's export products branded with the 'Made in Kenya' mark of identity |
800 |
800 |
800 |
Brand Kenya services |
Nation Brand Policy developed |
1 |
1 |
1 |
Brand Kenya services |
Brand Master plan developed |
4 |
6 |
8 |
Brand Kenya services |
No of global marketing and communication campaigns undertaken for the Priority Value Chain products |
30 |
30 |
30 |
Brand Kenya services |
No of MDAs adopting the Public Service Branding Guidelines |
75 |
80 |
80 |
Export promotion services
No of New Export product lines developed
2024
10
2025
10
2026
10
Export promotion services
No of Enterprises trained on exporting
2024
150
2025
160
2026
170
Export promotion services
No of Exporters facilitated to export for the first time
2024
10
2025
10
2026
10
Export promotion services
Percentage Increase in export of value added products (Tea)
2024
50
2025
50
2026
50
Export promotion services
No of Trade Promotion events facilitated(AGOA,AfCFTA, EU and GCC markets)
2024
9
2025
9
2026
9
Export promotion services
No of market research conducted
2024
3
2025
3
2026
3
Export promotion services
Percentage of Kenya's share in the existing markets(market deepening)
2024
10.7
2025
10.7
2026
10.7
Export promotion services
No of new markets accesses for diversification
2024
1
2025
1
2026
1
Brand Kenya services
No of business transactions undertaken through the exporters portal and other E- Platforms
2024
100
2025
100
2026
100
Brand Kenya services
No of Kenya's export products branded with the 'Made in Kenya' mark of identity
2024
800
2025
800
2026
800
Brand Kenya services
Nation Brand Policy developed
2024
1
2025
1
2026
1
Brand Kenya services
Brand Master plan developed
2024
4
2025
6
2026
8
Brand Kenya services
No of global marketing and communication campaigns undertaken for the Priority Value Chain products
2024
30
2025
30
2026
30
Brand Kenya services
No of MDAs adopting the Public Service Branding Guidelines
2024
75
2025
80
2026
80
Previous Year Allocations
Num |
Year |
Total |
|---|---|---|
1 |
KES 620,817,000.00 |
|
2 |
KES 346,432,176.00 |
|
3 |
KES 566,600,000.00 |
|
4 |
KES 566,600,000.00 |
|
5 |
KES 566,600,000.00 |
User Uploads
No of NTBs resolved to create market access and diversification: 12
KES 155,386,336.00
(2024)
No of commercial offices established in targeted markets: 3
KES 301,118,504.00
(2024)
No. of sector regulators/value chain actors registered as members of KOMEX:
KES 0.00
(2024)