Open Budget Kenya

 

Kenya Export Promotion and Branding Agency KEPROBA - 2026

State Department

State Department for Trade

Programme

International Trade Development and Promotion

Sub Programme

Export Trade Development, Promotion and National Branding

Allocation:

KES 692,241,390.00 (R)

Key Performance Indicators (Targets)

Key Output

KPI

Target Yr (2026)

Target Yr (2027)

Target Yr (2028)

External Trade Services

No. of Export Product Lines adapted to the market

10

10

10

External Trade Services

No. of exporters trained on exporting

200

200

200

External Trade Services

No. of exporters facilitated to export for the first time

10

10

10

External Trade Services

% increase in export of Kenya’s value-added products (Tea)

25

25

25

External Trade Services

No. of Trade Promotion events coordinated and undertaken

6

6

6

External Trade Services

No. of market research studies conducted

2

2

2

External Trade Services

% of Kenya’s share in the traditional markets deepened

10

10

10

External Trade Services

No. of business transactions undertaken through the exporters portal and other E- platforms

200

200

200

External Trade Services

No. of Kenya’s export products branded with the Made in Kenya Mark of identity

850

900

900

External Trade Services

No. of priority value chains with unique brand identity

2

8

8

External Trade Services

Nation Brand Policy

1

-

-

External Trade Services

Brand Master Plan

1

-

-

External Trade Services

No. of global marketing and communication campaigns undertaken for the priority value chains

2

2

2

External Trade Services

No. of MDAs that adopted the Public Service Branding Guidelines

20

20

20

External Trade Services

No. of Export Product Lines adapted to the market


2026

10

2027

10

2028

10

External Trade Services

No. of exporters trained on exporting


2026

200

2027

200

2028

200

External Trade Services

No. of exporters facilitated to export for the first time


2026

10

2027

10

2028

10

External Trade Services

% increase in export of Kenya’s value-added products (Tea)


2026

25

2027

25

2028

25

External Trade Services

No. of Trade Promotion events coordinated and undertaken


2026

6

2027

6

2028

6

External Trade Services

No. of market research studies conducted


2026

2

2027

2

2028

2

External Trade Services

% of Kenya’s share in the traditional markets deepened


2026

10

2027

10

2028

10

External Trade Services

No. of business transactions undertaken through the exporters portal and other E- platforms


2026

200

2027

200

2028

200

External Trade Services

No. of Kenya’s export products branded with the Made in Kenya Mark of identity


2026

850

2027

900

2028

900

External Trade Services

No. of priority value chains with unique brand identity


2026

2

2027

8

2028

8

External Trade Services

Nation Brand Policy


2026

1

2027

-

2028

-

External Trade Services

Brand Master Plan


2026

1

2027

-

2028

-

External Trade Services

No. of global marketing and communication campaigns undertaken for the priority value chains


2026

2

2027

2

2028

2

External Trade Services

No. of MDAs that adopted the Public Service Branding Guidelines


2026

20

2027

20

2028

20

Previous Year Allocations

Num

Year

Total

1

2026

KES 692,241,390.00

2

2025

KES 620,817,000.00

3

2024

KES 346,432,176.00

4

2023

KES 566,600,000.00

5

2022

KES 566,600,000.00

6

2021

KES 566,600,000.00


Total Allocation KES 692,241,390.00

Total Allocation KES 620,817,000.00

Total Allocation KES 346,432,176.00

Total Allocation KES 566,600,000.00

Total Allocation KES 566,600,000.00

Total Allocation KES 566,600,000.00
Changes in Allocations

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Related Projects
External Trade Promotion Services

No. of NTBs resolved to create market access for the BETA priority value chains.: 4


KES 123,236,597.00

(2026)

Foreign Trade Services

No. of inbound and outbound trade missions coordinated for the BETA priority value chains.: 4


KES 405,032,717.00

(2026)