Kenya Export Promotion and Branding Agency KEPROBA - 2025 |
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|---|---|
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State Department |
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Programme |
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Sub Programme |
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Allocation: |
KES 620,817,000.00 (R) |
Key Performance Indicators (Targets)
Key Output |
KPI |
Target Yr (2025) |
Target Yr (2026) |
Target Yr (2027) |
|---|---|---|---|---|
External Trade Services |
No. of New Export Product Lines Developed |
10 |
10 |
10 |
External Trade Services |
No. of Small Medium Enterprises trained on exporting |
200 |
200 |
200 |
External Trade Services |
No. of exporters facilitated to export for the first time |
10 |
10 |
10 |
External Trade Services |
% increase in export of value- added products |
50 |
50 |
50 |
External Trade Services |
No. of Trade Promotion events participated in AGOA, AfCFTA, EU, and GCC and Japan (Expo 2025 Osaka) |
6 |
6 |
6 |
External Trade Services |
No. of Exporters linked to buyers in the Regional and international markets |
150 |
150 |
150 |
External Trade Services |
No. of Kenya’s export products branded with the Made in Kenya Mark of identity |
800 |
850 |
900 |
External Trade Services |
No. of priority value chains with unique brand identity |
2 |
2 |
8 |
External Trade Services |
No. of global marketing and communication campaigns undertaken for the priority value chains |
2 |
2 |
2 |
External Trade Services |
No. of MDAs that adopted the Public Service Branding Guidelines' Kenya’s global Rank |
20 |
20 |
20 |
External Trade Services
No. of New Export Product Lines Developed
2025
10
2026
10
2027
10
External Trade Services
No. of Small Medium Enterprises trained on exporting
2025
200
2026
200
2027
200
External Trade Services
No. of exporters facilitated to export for the first time
2025
10
2026
10
2027
10
External Trade Services
% increase in export of value- added products
2025
50
2026
50
2027
50
External Trade Services
No. of Trade Promotion events participated in AGOA, AfCFTA, EU, and GCC and Japan (Expo 2025 Osaka)
2025
6
2026
6
2027
6
External Trade Services
No. of Exporters linked to buyers in the Regional and international markets
2025
150
2026
150
2027
150
External Trade Services
No. of Kenya’s export products branded with the Made in Kenya Mark of identity
2025
800
2026
850
2027
900
External Trade Services
No. of priority value chains with unique brand identity
2025
2
2026
2
2027
8
External Trade Services
No. of global marketing and communication campaigns undertaken for the priority value chains
2025
2
2026
2
2027
2
External Trade Services
No. of MDAs that adopted the Public Service Branding Guidelines' Kenya’s global Rank
2025
20
2026
20
2027
20
Previous Year Allocations
Num |
Year |
Total |
|---|---|---|
1 |
KES 620,817,000.00 |
|
2 |
KES 346,432,176.00 |
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3 |
KES 566,600,000.00 |
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4 |
KES 566,600,000.00 |
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5 |
KES 566,600,000.00 |
User Uploads
Total value of Kenya’s exports to the rest of the world (KSh. Billion): 910
KES 358,123,189.00
(2025)