Kenya Tourism Board - 2024 |
|
|---|---|
|
State Department |
|
|
Programme |
|
|
Sub Programme |
|
|
Allocation: |
KES 292,055,000.00 (R) |
Key Performance Indicators (Targets)
Key Output |
KPI |
Target Yr (2024) |
Target Yr (2025) |
Target Yr (2026) |
|---|---|---|---|---|
Tourism services |
No. of international tourist arrivals (million). |
2.5 |
3.25 |
4.22 |
Tourism services |
Amount of tourism earnings (Kshs. billions) |
450 |
585 |
759.6 |
Tourism services |
No. of bed-nights (millions) |
5.99 |
6.47 |
6.95 |
Tourism services |
Brand awareness index (%). |
91 |
92 |
93 |
Tourism services |
Kenya's tourism percentage market share in Africa. |
3 |
4.5 |
6 |
Tourism services
No. of international tourist arrivals (million).
2024
2.5
2025
3.25
2026
4.22
Tourism services
Amount of tourism earnings (Kshs. billions)
2024
450
2025
585
2026
759.6
Tourism services
No. of bed-nights (millions)
2024
5.99
2025
6.47
2026
6.95
Tourism services
Brand awareness index (%).
2024
91
2025
92
2026
93
Tourism services
Kenya's tourism percentage market share in Africa.
2024
3
2025
4.5
2026
6
Previous Year Allocations
Num |
Year |
Total |
|---|---|---|
1 |
KES 402,888,000.00 |
|
2 |
KES 292,055,000.00 |
|
3 |
KES 429,650,000.00 |
|
4 |
KES 482,990,000.00 |
|
5 |
KES 310,190,000.00 |
User Uploads
No. of regulated tourism enterprises audited.: 8,500
KES 225,750,000.00
(2024)
No. of beach operators mapped.: 300
KES 30,000,000.00
(2024)