Kenya Tourism Board - 2025 |
|
|---|---|
|
State Department |
|
|
Programme |
|
|
Sub Programme |
|
|
Allocation: |
KES 402,888,000.00 (R) |
Key Performance Indicators (Targets)
Key Output |
KPI |
Target Yr (2025) |
Target Yr (2026) |
Target Yr (2027) |
|---|---|---|---|---|
Tourism Marketing Services |
No. of international tourist arrivals(Million) |
3.25 |
4.22 |
5.5 |
Tourism Marketing Services |
Amount of tourism earnings (KSh. Billions) |
585 |
759.6 |
988.2 |
Tourism Marketing Services |
No. of bed nights (Millions) |
6.47 |
6.95 |
7.43 |
Tourism Marketing Services |
Brand awareness Index (%) |
82 |
83 |
84 |
Tourism Marketing Services |
No. of partnership established in the source markets. |
5 |
5 |
5 |
Tourism Marketing Services
No. of international tourist arrivals(Million)
2025
3.25
2026
4.22
2027
5.5
Tourism Marketing Services
Amount of tourism earnings (KSh. Billions)
2025
585
2026
759.6
2027
988.2
Tourism Marketing Services
No. of bed nights (Millions)
2025
6.47
2026
6.95
2027
7.43
Tourism Marketing Services
Brand awareness Index (%)
2025
82
2026
83
2027
84
Tourism Marketing Services
No. of partnership established in the source markets.
2025
5
2026
5
2027
5
Previous Year Allocations
Num |
Year |
Total |
|---|---|---|
1 |
KES 402,888,000.00 |
|
2 |
KES 292,055,000.00 |
|
3 |
KES 429,650,000.00 |
|
4 |
KES 482,990,000.00 |
|
5 |
KES 310,190,000.00 |
User Uploads
No. of regulated tourism enterprises audited: 9500
KES 390,000,000.00
(2025)
No. of tourism research studies conducted: 3
KES 16,848,000.00
(2025)
No. of training forums held on safety and security to tourism stakeholders including the beach operators: 3
KES 5,900,000,000.00
(2025)