|
State Department |
|
|
Programme |
|
|
Sub Programme |
|
|
Allocation: |
KES 360,000,000.00 (R) |
Key Performance Indicators (Targets)
Key Output |
KPI |
Target Yr (2026) |
Target Yr (2027) |
Target Yr (2028) |
|---|---|---|---|---|
Tourism Marketing Services |
No. of international tourist arrivals (Million) |
3.25 |
3.25 |
3.25 |
Tourism Marketing Services |
Amount of tourism earnings (KSh. Billions) |
614.25 |
614.25 |
614.25 |
Tourism Marketing Services |
No. of bed nights (Millions) |
6.47 |
6.47 |
6.47 |
Tourism Marketing Services |
Brand awareness Index (%) |
83 |
83 |
83 |
Tourism Marketing Services |
No. of partnerships established in the source markets. |
5 |
5 |
5 |
Tourism Marketing Services
No. of international tourist arrivals (Million)
2026
3.25
2027
3.25
2028
3.25
Tourism Marketing Services
Amount of tourism earnings (KSh. Billions)
2026
614.25
2027
614.25
2028
614.25
Tourism Marketing Services
No. of bed nights (Millions)
2026
6.47
2027
6.47
2028
6.47
Tourism Marketing Services
Brand awareness Index (%)
2026
83
2027
83
2028
83
Tourism Marketing Services
No. of partnerships established in the source markets.
2026
5
2027
5
2028
5
Previous Year Allocations
Num |
Year |
Total |
|---|---|---|
1 |
KES 360,000,000.00 |
|
2 |
KES 402,888,000.00 |
|
3 |
KES 292,055,000.00 |
|
4 |
KES 429,650,000.00 |
|
5 |
KES 482,990,000.00 |
|
6 |
KES 310,190,000.00 |
User Uploads
No. of regulated tourism enterprises audited: 9000
(2026)
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