Sustaining New Markets & Siting Booths in Tourism Target Markets- KTB - 2021 |
|
|---|---|
|
State Department |
|
|
Programme |
|
|
Sub Programme |
|
|
Allocation: |
KES 55,000,000.00 (D) |
Key Performance Indicators
Key Output |
KPI |
Target Yr (2021) |
Target Yr (2022) |
Target Yr (2023) |
|---|---|---|---|---|
|
Brand awareness index of Kenya as a preferred tourist destination improved |
Kenya Tourism brand awareness matrix (%) |
49 |
52 |
52 |
Previous Year Allocations
Num |
Year |
Recurrent |
Development |
Total |
|---|---|---|---|---|
|
1 |
KES 0.00 |
KES 55,000,000.00 |
KES 55,000,000.00 |
|
|
2 |
KES 0.00 |
KES 50,200,000.00 |
KES 50,200,000.00 |
|
|
3 |
KES 0.00 |
KES 100,000,000.00 |
KES 100,000,000.00 |