Sustaining New Markets & Siting Booths in Tourism Target Markets- KTB - 2021 |
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State Department |
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Programme |
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Sub Programme |
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Allocation: |
KES 55,000,000.00 (D) |
Key Performance Indicators (Targets)
Key Output |
KPI |
Target Yr (2021) |
Target Yr (2022) |
Target Yr (2023) |
|---|---|---|---|---|
Brand awareness index of Kenya as a preferred tourist destination improved |
Kenya Tourism brand awareness matrix (%) |
49 |
51 |
52 |
Brand awareness index of Kenya as a preferred tourist destination improved
Kenya Tourism brand awareness matrix (%)
2021
49
2022
51
2023
52
Previous Year Allocations
User Uploads
No. of establishments inspected/licensed: 7500
KES 405,599,000.00
(2021)