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Sustaining New Markets& Siting Booths in Tourism Target Markets- BETA - 2023

State Department

State Department for Tourism

Programme

Tourism Promotion and Marketing

Sub Programme

Destination Marketing

Allocation:

KES 100,000,000.00 (D)

Key Performance Indicators (Targets)

Key Output

KPI

Target Yr (2023)

Target Yr (2024)

Target Yr (2025)

Magical Kenya Branding Services

Brand awareness

88%

89%

90%

Magical Kenya Branding Services

Brand awareness

2023

88%

2024

89%

2025

90%

Previous Year Allocations

Num

Year

Total

1

2023

KES 100,000,000.00

2

2022

KES 50,200,000.00

3

2021

KES 55,000,000.00
2023
#1
Total Allocation KES 100,000,000.00
2022
#2
Total Allocation KES 50,200,000.00
2021
#3
Total Allocation KES 55,000,000.00
Changes in Allocations

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Related Projects
Kenya Tourism Board

Amount of Tourism Earnings ( KShs Billions): 204

KES 429,650,000.00

(2023)

Headquarters Administrative Services

% completion rate: 50

KES 281,561,314.00

(2023)

Tourism Regulatory Authority

No. of regulated tourism enterprises audited: 8,000

KES 382,800,000.00

(2023)

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