Sustaining New Markets& Siting Booths in Tourism Target Markets- BETA - 2023 |
|
|---|---|
|
State Department |
|
|
Programme |
|
|
Sub Programme |
|
|
Allocation: |
KES 100,000,000.00 (D) |
Key Performance Indicators
Key Output |
KPI |
Target Yr (2023) |
Target Yr (2024) |
Target Yr (2025) |
|---|---|---|---|---|
|
Magical Kenya Branding Services |
Brand awareness |
88% |
90% |
90% |
Previous Year Allocations
Num |
Year |
Recurrent |
Development |
Total |
|---|---|---|---|---|
|
1 |
KES 0.00 |
KES 100,000,000.00 |
KES 100,000,000.00 |
|
|
2 |
KES 0.00 |
KES 50,200,000.00 |
KES 50,200,000.00 |
|
|
3 |
KES 0.00 |
KES 55,000,000.00 |
KES 55,000,000.00 |
No. of regulated tourism enterprises audited: 8,000
KES 382,800,000.00
(2023)