Open Budget Kenya

 

Sustaining New Markets& Siting Booths in Tourism Target Markets- BETA - 2023

State Department

State Department for Tourism

Programme

Tourism Promotion and Marketing

Sub Programme

Destination Marketing

Allocation:

KES 100,000,000.00 (D)

Key Performance Indicators

Key Output

KPI

Target Yr (2023)

Target Yr (2024)

Target Yr (2025)

Magical Kenya Branding Services

Brand awareness

88%

90%

90%

Previous Year Allocations

Num

Year

Recurrent

Development

Total

1

2021

KES 0.00

KES 55,000,000.00

KES 55,000,000.00

2

2022

KES 0.00

KES 50,200,000.00

KES 50,200,000.00

3

2023

KES 0.00

KES 100,000,000.00

KES 100,000,000.00

Budgets