Sustaining New Markets & Siting Booths in Tourism Target Markets- KTB - 2022 |
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State Department |
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Programme |
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Sub Programme |
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Allocation: |
KES 50,200,000.00 (D) |
Key Performance Indicators (Targets)
Key Output |
KPI |
Target Yr (2022) |
Target Yr (2023) |
Target Yr (2024) |
|---|---|---|---|---|
Revamped Magical Kenya Brand |
Brand awareness index |
68% |
69% |
70% |
Revamped Magical Kenya Brand
Brand awareness index
2022
68%
2023
69%
2024
70%
Previous Year Allocations
User Uploads
% completion rate revised Tourism Act 2021: 100
KES 332,861,201.00
(2022)
No. of regulated tourism enterprises audited: 6500
KES 405,600,000.00
(2022)